a crowd of people watching a concert at Summerfest

American Family Insurance & Summerfest

At American Family Insurance, we’re here to celebrate the passions, connections, and dreams that are shared by music fans and performers. We look forward to seeing you at Summerfest 2024 in Milwaukee.

Fans enjoying a live concert at Summerfest

Summerfest Dream Weekend Sweepstakes

American Family Insurance wants you and a friend to experience a dream festival weekend with us at Summerfest in Milwaukee, WI. Enter for your chance to win exclusive VIP experiences all weekend long, including seeing your favorite artists perform, VIP access to premium hospitality, customized merchandise, and more!

Enter Now

American Family Insurance House Lineup 2024

Check out our 2024 star-studded American Family Insurance House Lineup below! Located near the Mid Gate entrance, behind the fountain, the American Family Insurance House offers you and your friends one-of-a-kind experiences and the biggest must-see moments. In addition to customizable swag, a photo booth and a rooftop lounge, the House has Summerfest’s most exclusive stage, so we recommend stopping by early! The House is first come, first served, free to enter for all musical performances. Lines for each performance will begin an hour before, and the first 50 people in line will have the opportunity for an exclusive fan meet & greet. Join us at the House every day from 12-8 PM to see your favorite artists take the stage!

Date	Artist	Time
Thursday, June 20	Jonah Kagen	2 PM
Thursday, June 20	Gin Blossoms	4 PM
Friday, June 21	Bryce Vine	2 PM
Friday, June 21	Chelsea Cutler	4 PM
Saturday, June 22	Allen Stone	2 PM
Saturday, June 22	Doom Flamingo	4 PM
Thursday, June 27	Grace Weber’s Music Lab	12 PM
Thursday, June 27	Boys Like Girls	4 PM
Friday, June 28	Briston Maroney	2 PM
Friday, June 28	Jessie Murph	4 PM
Saturday, June 29	Alana Springsteen	2 PM
Saturday, June 29	Mario	4 PM
Thursday, July 4	Fiji Blue	2 PM
Thursday, July 4	Mt. Joy	4 PM
Friday, July 5	TBA	TBA
Friday, July 5	Cimafunk	TBA
Saturday, July 6	Seaforth	2 PM
Saturday, July 6	TBA	TBA

The 2023 American Family Insurance House

The American Family Insurance House is the most exclusive venue at Summerfest and a must-see destination for all concertgoers. Free to enter with only a 300-person limit, the “smallest” stage at Summerfest brought music performances from Milwaukee’s top DJs, local artists and some of the largest names in music including: Yung Gravy, Sean Paul, Elle King and The Pretty Reckless. Guests could also enjoy the interactive engagements that the American Family Insurance House has to offer. 2023 marked the third and busiest year of the American Family Insurance House.

Sounds of the House

Our Spotify playlists.

Sounds of the House Spotify Playlist 2023

Listen to our curated Sounds of the House playlist which features all the talented artists who performed at the House this summer!

Listen Now

Sounds of the House Spotify Playlist 2022

Check out our specially curated Sounds of the House playlist, full of fan favorites and new discoveries by all the artists who took the American Family House stage in 2022!

Hear the Music

Sounds of the House Spotify Playlist 2021

Enjoy the nostalgia by checking out our Sounds of the House playlist from 2021.

Listen to the Beats

Scenes from the American Family Insurance House 2023

The calm before the storm at the American Family House.

Once guests registered at the House, they had the opportunity to make a customized fanny pack.

Sean Paul performing throwback songs to more than 300 fans.

American Family House host, Chris Gilbert, getting the crowd excited for the performance.

VIP fans taking pictures with Nicky Youre during exclusive Meet & Greet.

Registered fans excited to sport their customized fanny packs at Summerfest.

First fans in line eagerly waiting to attend Yung Gravy’s intimate Q&A session.

Attendees enjoying the newly updated photo booth.

Guests rocking our bucket hat merch while waiting for a performance.

American Family Insurance Amphitheater

The American Family Amphitheater, the festival’s largest venue, has hosted music’s biggest stars since 1987. With scenic views of Lake Michigan and downtown Milwaukee, it provides fans with an unforgettable live music experience.

Recently completed with a $51 million renovation, the American Family Amphitheater is Wisconsin’s only urban and outdoor concert venue that was built specifically for music.

American Family Amphitheater

a large crowd of people in front of a stage with a large screen

Summerfest attendees enjoying the return of live music in 2021 at the American Family Amphitheater.

Explore the Venue's Lineup

*All talent is subject to change