Life Insurance

Life Insurance to Protect Your Dreams

  • Quick, easy quoting
  • Customizable coverage for your unique needs
  • Agent support for all your questions
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Life Insurance

Whether you’re looking for a temporary life insurance policy or coverage that lasts a lifetime, American Family Life Insurance Company has policies to fit your needs.
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Why do you need life insurance?

If you have people who count on you, a life insurance policy can help you financially protect them. It enables you to help keep their dreams thriving long after you’ve passed away. For example, life insurance proceeds could be used to help pay for your children or spouse to stay on track for retirement.
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What type of life policy is right for you?

American Family Life Insurance Company provides customizable life insurance policies, so you can pick the coverage that best fits your needs.

Our whole life insurance provides lifelong protection with guaranteed premium amounts. Once you purchase a whole life insurance policy, premium payments remain the same regardless of changes in health or age. The policy also builds cash value that you can borrow against.* 

Our term life insurance is available in different term lengths, such as 10, 15, 20 and 30 years, with coverage starting at $50,000. Your premium is guaranteed to stay the same for your chosen term length.  

Our flexible life insurance offers long-term, flexible protection. It builds cash value and can change as your life changes, giving you more control over your life insurance.

Pro Tip
To learn which policy is best for you, work directly with your American Family Insurance agent.
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Take Advantage of Discounts

You may qualify for a discount on your other coverages when you add a life insurance policy from American Family Life Insurance Company.**
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Calculate Your Life Insurance Needs

Find out how much coverage you need and get an instant price quote with our quick and easy life insurance calculator.

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What does life insurance cover?

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Whole Life

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Term Life

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Flexible Life

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Get a Custom Life Insurance Quote in Minutes

  • Access to your account online
  • No-hassle account management with the app
  • Dedicated customer service from your local agent